Emma Slade Edmondson - Founder of Back of the Wardrobe



Q&A with Emma

Tell me a bit about yourself, your background and where you are from.
I’m Emma. I studied Psychology and Sociology at university and pursued a career in advertising when I left university. I’d been styling as a hobby since uni where I had many friends with low budgets and high style aspirations. I found a way to help them with their existing wardrobes that wouldn’t involve bleeding their student loans dry for clothes – and that’s how my personal styling ethos and my consultancy Back of the Wardrobe was born.

Tell me more about Back of the Wardrobe  and how the idea for it came about.
Back of the Wardrobe is all about ‘old clothes a new ways of wearing them’. The concept hinges around my helping people get more form their existing wardrobes. Essentially I help them put together new looks with the clothes they already own.  Along side them I teach them the skills they need to be more creative with their style – to push themselves out of their comfort zone. We delve into best fit for body shape, colour and style aspirations, tips and tricks along the way.

How did you get to where you are today and what was your career path?
Lots of hard work:)
I worked in advertising for years while styling on the side but eventually I took the plunge and went full time with my true passion. I like to think I’ve been able to utilise all the things I learnt during my time working in marketing.

What has been your favourite BOW project and why?
Charity Fashion Live.

This is probably the most challenging project I’ve undertaken but also I think the most innovative. The project promotes charity shopping and demonstrates just how cool second hand threads can be. We do this by recreating the looks from the catwalk in real time using only the clothes we find in a charity shop at the time! Its all about changing opinion and getting people to think differently about charity shopping.

What has been your biggest challenge thus far and how did you overcome it?
My biggest challenge has been building the business from the bottom up without the contacts and credentials that many other Fashion stylists have at their disposal. I have found that being open to meeting as many people as possible, that giving my best in every job big or small has been invaluable to surmounting these challenges.

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Who/What inspires you?
My clients inspire me. Every time I inspire someone in a styling session they inspire me right back

Any career goals?
To keep building the business and the brand. Maybe to have TV show based around me and my wonderful clients and their individual stories one day.

What would be your best advice for those wanting to leave their 9 to 5 job to start a business?
Save a buffer fund and jump!






Find Emma at http://backofthewardrobe.com/